Education About EV Charging Is the Missing Link in the Customer Journey

A recent J.D. Power study highlights a critical gap in the Electric Vehicle (EV) ownership experience. While electric vehicles continue to grow in popularity, many drivers are not receiving the guidance they need when it comes to charging.

One of the most important insights is that the majority of EV charging happens at home, yet very few customers are properly educated on how to optimize that experience. In fact, only a small percentage of EV owners report receiving meaningful guidance from dealerships on home charging options, costs, or best practices.

At the same time, the average cost of home charging has risen to $65 per month (versus $200+ spent monthly on gasoline). The 9% increase has led to some customer dissatisfaction.

Many EV drivers are unaware of simple strategies that can improve their ownership experience, such as scheduling charging during off peak hours or using smart charging programs offered by utilities. These tools can reduce costs and improve convenience. Unfortunately, adoption to the new pricing programs remains low, because EV owners are not using them effectively.

After-market education is the EV industry’s opportunity to do better and win confidence in new buyers.

At DaiTechCorp, we see this every day. The decision to go electric is not just about choosing a vehicle. It is about understanding how one’s habits changes when you own an EV. Energizing your car should be simple, safe, and reliable, not confusing or uncertain.

When homeowners are guided through their options, understand their setup, and know how to manage their energy use, the entire EV experience improves.

As EV adoption continues to grow, the focus must expand beyond the vehicle itself. Empowering people with the knowledge they need to make the most of their investment. That is how we move forward.

📖 Read the full story here: Dealers need to step up and educate on EV charging: JD Power

Have questions? DaiTechCorp is here to help.

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